I don’t know all the ins and outs of what makes a brand “cool,” and I assume it has more to do with what the brand’s target audience considers “cool,” but the point of this is that I secretly think VW is pretty darn cool. Now I realize cool is subjective, but I think you’ll agree even if you wouldn’t buy a car (but wait, isn’t that the whole point?). Sure I drive a Honda Accord (uncool, but paid for, dependable and practical) and everyone knows I’d love to own a mini cooper, but there is just something about the VW and their advertising that does make me consider selling everything I have and buying a golf. You know, like “Come, follow me, and I will make you a driver of a hip, tiny foreign car.”

So this “cool” factor was further proved today when I stumbled upon a YouTube on their site: thefuntheory.com. I’m a little hot and cold about microsites since they often cost a pretty penny to produce and from my research don’t always produce results that make it worth anyone’s time and money, but this video is pretty sweet.

What’s the coolest brand you know?