After traveling for work and battling the “other” flu for more than a week, I found myself in yoga at 6 a.m. last week after a month hiatus. Every move toward yoga seemed painstakingly difficult - from getting out of bed, to brushing my teeth, to driving 10 minutes to the studio, to rolling out my mat. Then the sore muscles. Oh, the sore muscles afterward. Every movement served as a reminder that my life is once again out of balance. The scale of good habits and bad habits are a glaring mental display that good habits are easily broken.
I have found that good habits are forged with accountability, determination and consistency, and bad habits infest themselves in my life and strangle the good habits out. I also often find myself hating strongly disliking those people who run 6 miles at 5 a.m. every morning before fully reading the paper [...]
[Background: If I'm being honest, nearly everyone I follow on Twitter related to my profession pisses me off. Their not so hidden agendas, "ME ME ME!" attitudes, lack of valuable content and overall shmooziness make me want to not be on Twitter to connect professionally. Andrew Swenson (aka @wordpost) is not one of those people. I'm not sure how we got connected, or who followed who first, but this guy is the best kept secret on Twitter (seriously, check out his blog). When I asked him to guest blog for me (an invitation I would not hand out lightly) he heartily agreed (making him more awesome). In addition to his business smarts and Twitter awesomeness, I'm fairly sure our iTunes libraries were twins separated at birth, our snark whittled from the same balsa wood and our passion for Gen Y in biz pennies in the same wishing well. So without [...]
I was at lunch with Matthew (face pictured to the left) with Eyegate Media the other day when he said public relations is marketing. After chocking on my Chipotle, I emphatically said that I 150% disagreed. That might have been a brash, in-the-moment overstatement, but I at least mostly disagreed - or I did.
Part of our discussion stemmed from a book called Church Marketing 101 - I know, horrible title and most of you (not naming names) will think it sounds totally lame. In the book, Richard Reising outlines the well-known ’4 P’s of Marketing’ with the last being promotion, which is where he places PR.
After digging into the book a bit and mulling over my conversation with Matthew, convsations with myself, and conversations with others, I decided that marketing folks see PR as an arm of marketing with marketing being the umbrella that all things fit under. Therefore marketing is [...]
