[Background: If I'm being honest, nearly everyone I follow on Twitter related to my profession pisses me off. Their not so hidden agendas, "ME ME ME!" attitudes, lack of valuable content and overall shmooziness make me want to not be on Twitter to connect professionally. Andrew Swenson (aka @wordpost) is not one of those people. I'm not sure how we got connected, or who followed who first, but this guy is the best kept secret on Twitter (seriously, check out his blog). When I asked him to guest blog for me (an invitation I would not hand out lightly) he heartily agreed (making him more awesome). In addition to his business smarts and Twitter awesomeness, I'm fairly sure our iTunes libraries were twins separated at birth, our snark whittled from the same balsa wood and our passion for Gen Y in biz pennies in the same wishing well. So without [...]
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I was at lunch with Matthew (face pictured to the left) with Eyegate Media the other day when he said public relations is marketing. After chocking on my Chipotle, I emphatically said that I 150% disagreed. That might have been a brash, in-the-moment overstatement, but I at least mostly disagreed - or I did. Part of our discussion stemmed from a book called Church Marketing 101 - I know, horrible title and most of you (not naming names) will think it sounds totally lame. In the book, Richard Reising outlines the well-known ’4 P’s of Marketing’ with the last being promotion, which is where he places PR. After digging into the book a bit and mulling over my conversation with Matthew, convsations with myself, and conversations with others, I decided that marketing folks see PR as an arm of marketing with marketing being the umbrella that all things fit under. Therefore marketing is [...]
A tribute. I hesitated to put this up since it’s such a horrible example of my spokesperson abilities, so please forgive the umms, uhhs and stuttering ands. Gross lack of sleep. As many of you know, as of a week ago I was getting laid off. The company that owns my company decided to move the corporate communications function to their headquarters in Cincinnati and I decided not to join them in that move. So while I was in the throws of planning the new business I would start, all the things I would do while collecting the joke that is unemployment (without exploiting the system of course) and the new career paths I would take (hairdresser, world traveler, private investigator) I was blindsided – in a good way – with the offer to take a promotion and switch departments to become the new marketing manager for Greyhound.
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