WORK EXPERIENCE
Greyhound Lines Inc., Marketing, Manager :: Aug 2009 - present
- Direct all social media for Greyhound and sub-brands BoltBus and Lucky Streak
- Manage daily interaction on Twitter, engage with brand ambassadors and implement strategies to grow presence
- Oversee all reporting, monitoring and campaigns for social media by two agencies of record
- Hosted blogger trip to drive coverage and awareness of Lucky Streak service from NYC to Atlantic City
- Resulted in two placements on The Huffington Post along with 17 other blog posts
- Manage all Web design for NeOn and all Web content for Greyhound.com and Greyhound.ca
- Oversee the redesign of the NeOn site working closely with creative agency and corporate IT
- Input all content changes and online service request forms, attend bi-weekly IT meetings and work closely with IT personnel to ensure all changes are accurately made and completed in a timely manner
- Created a universal content change form for the marketing and revenue development departments to streamline changes
- Manage Student Advantage discount card partnership
- Direct and approve all Greyhound branded graphic design
- Assist with all online and in-terminal promotions
- Assist in the production of grassroots BoltBus marketing events
- Directly interact with current and potential BoltBus customers promoting the brand and distributing promotional items at large-scale events
Greyhound Lines Inc., Corporate Communications, Senior Specialist :: Aug 2008 – Aug 2009
- Primary spokesperson for the U.S. and Canada, responding to daily inquiries and managing crisis communications
- Experience includes on-camera and live phone interviews
- Managed the national crisis communications following a severe catastrophe on a Greyhound bus in Manitoba, Canada, which received coverage on CNN, CTV, The Canadian Press, The Associated Press, Globe and Mail, and other major news networks, newspapers and radio stations in Canada and the U.S.
- Experience includes on-camera and live phone interviews
- Manage Greyhound’s social media presence on Twitter, Flickr and YouTube
- Create brand voice, seek opportunities to engage current and potential customers, respond daily to @replies and direct messages
- Supervise agency of record’s production, involvement and reporting of social media
- Pitched and secured media coverage and serve as primary spokesperson for company initiatives
- Served as onsite spokesperson and media liaison in New York during introduction of new fleet
- Resulted in five print, 16 online and 97 broadcast hits, generating more than 24 million impressions with an estimated ad value of more than $168,000
- Collaborated with Budget Travel and agency of record to carry out Twitter ticket giveaway, which more than tripled the number of followers in a three-day period
- Wrote press releases for ticket pricing initiatives and terminal relocations and openings, resulting in extensive positive placements in cities across the U.S.
- Served as onsite spokesperson and media liaison in New York during introduction of new fleet
- Created and implemented communications plans for real estate locations and relocations
- Drafted communications brochure and talking points for locations with potential public issues
- Wrote speeches for executives and coordinate with regional transit and city officials for grand openings
- Worked closely with corporate and regional real estate and legal personnel
- Managed community relations programs
- Supervised specialist position and cast vision for the employee volunteer program
- Organized corporate Toys for Tots fundraiser, which includes a “Stuff the Bus” media event with a local news station
- Primary spokesperson for BoltBus, a progressive, curbside carrier owned by Greyhound in the Northeast
- Secured positive media coverage post initial launch, including coverage in the Baltimore Sun, Jaunted.com, Boston Globe, NPR and other major networks, newspapers and blogs
Greyhound Lines Inc., Corporate Communications, Specialist :: Feb 2008 – July 2008
- Secondary company spokesperson for the U.S. and Canada
- Planned and coordinated monthly employee appreciation events
- Wrote articles for Greyhound Today, a monthly company-wide magazine
- Managed and updated content on company intranet
- Organized and supervised departmental town hall meetings with CEO
Oklahoma State University, Office of Communications, Intern :: Aug 2006 – Dec 2007
- Wrote press releases and pitched media resulting in coverage in the Tulsa World and Stillwater Newspress
- Launched the OSU United Way campaign, which included writing press releases and talking points, and pitching to local media
- Generated ideas, wrote feature articles for OkState.edu and managed Web site content
Wal-Mart Stores Inc., Logistics University, Intern :: June 2007 – Aug 2007
- Managed and coordinated two, week-long leadership seminars for 40 participants, which included securing the facilitator and presenters, assisting in facilitation, budgeting, maintaining the seminar’s Web site, and organizing participants and volunteers
- Created an eLearning module using PowerPoint, Captivate and audio
Houston Ballet, Marketing and Public Relations, Intern :: May 2006 – July 2006
- Updated and enriched company Web site, prepared press kits and e-newsletter articles, assisted in TV shoots, archived press clips and created company repertoire
PROFESSIONAL ASSOCIATIONS AND AWARDS
Received the Greyhound Great award, 2009
- Nominated for outstanding performance, specifically related to crisis communications and professional growth
International Association of Business Communicators, Member
NuPros – Public Relations Society of America New Professionals, Member
EDUCATION
Oklahoma State University, Stillwater, Oklahoma :: Dec 2007
Bachelors of Science in journalism and broadcasting
Public relations emphasis, English minor
