I was at lunch with Matthew (face pictured to the left) with Eyegate Media the other day when he said public relations is marketing. After chocking on my Chipotle, I emphatically said that I 150% disagreed. That might have been a brash, in-the-moment overstatement, but I at least mostly disagreed - or I did.

Part of our discussion stemmed from a book called Church Marketing 101 - I know, horrible title and most of you (not naming names) will think it sounds totally lame. In the book, Richard Reising outlines the well-known ’4 P’s of Marketing’ with the last being promotion, which is where he places PR.

After digging into the book a bit and mulling over my conversation with Matthew, convsations with myself, and conversations with others, I decided that marketing folks see PR as an arm of marketing with marketing being the umbrella that all things fit under. Therefore marketing is [...]